Digital Marketing Strategy

Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 344
Release :
ISBN-10 : 9780749474713
ISBN-13 : 0749474718
Rating : 4/5 (718 Downloads)

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.


Digital Marketing Strategy Related Books

Digital Marketing Essentials
Language: en
Pages: 0
Authors: Jeff Larson
Categories: Electronic commerce
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Digital Marketing Strategy
Language: en
Pages: 0
Authors: Glen L. Urban
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Prentice Hall

DOWNLOAD EBOOK

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign manage
Essentials of Digital Marketing
Language: en
Pages: 245
Authors: Kathryn Waite
Categories: Business & Economics
Type: BOOK - Published: 2018-02-26 - Publisher: Goodfellow Publishers Ltd

DOWNLOAD EBOOK

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operat
The Art of Digital Marketing
Language: en
Pages: 398
Authors: Ian Dodson
Categories: Business & Economics
Type: BOOK - Published: 2016-04-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the dig