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Type: BOOK - Published: 2019-08-08 - Publisher:
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Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul
Language: en
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Pages: 600
Type: BOOK - Published: 1998-03-02 - Publisher: M.E. Sharpe
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly mo
Language: en
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Pages: 240
Type: BOOK - Published: 2011-02-14 - Publisher: Simon and Schuster
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
Language: en
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Pages: 121
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Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to im
