The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create val
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to m
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's
The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create val
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design