This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge f
The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identi