'A book to devour from start to finish - easy to do as it is accessibly-written and oh so fascinating - and then to dip into later for reference.' - Joanna Reev
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a t
This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting proce
"Got an idea that could change the world? Then it's time to start thinking like an entrepreneur. And that means defining your purpose succinctly, iterating on y
A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond. Many “creative types” don’t thin