Related Books
Language: en
Pages: 765
Pages: 765
Type: BOOK - Published: 2016-12-19 - Publisher: Routledge
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style th
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2010 - Publisher:
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion
Language: en
Pages: 664
Pages: 664
Type: BOOK - Published: 2020-07-14 - Publisher: Routledge
Approachable yet sophisticated and comprehensive presentation of the key concepts and theories of persusaion. Key text for an increasingly relevant course taugh
Language: en
Pages: 81
Pages: 81
Type: BOOK - Published: 2008-09-08 - Publisher: Harvard Business Review Press
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 1993 - Publisher: Routledge
Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of
