The Salience of Marketing Stimuli
| Author | : Gianluigi Guido |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 324 |
| Release | : 2001-04-30 |
| ISBN-10 | : 0792373243 |
| ISBN-13 | : 9780792373247 |
| Rating | : 4/5 (247 Downloads) |
Book Synopsis The Salience of Marketing Stimuli by : Gianluigi Guido
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2001-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
