What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through crea
Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at becoming globally competitive in today's c
Identifies key themes in international business, looking ahead to the remaining years of the 1990s. Focuses on the changing role of the multinational enterprise
Global Vision: How Companies Can Overcome the Pitfalls of Globalization addresses the business challenges that globalization poses. It will help managers improv