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This book explains not only why the world isn't flat but also the patterns that govern cross-border interactions.
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What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through crea
Globalization of Business
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Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at becoming globally competitive in today's c
The Globalization of Business
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Identifies key themes in international business, looking ahead to the remaining years of the 1990s. Focuses on the changing role of the multinational enterprise
Global Vision
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Global Vision: How Companies Can Overcome the Pitfalls of Globalization addresses the business challenges that globalization poses. It will help managers improv