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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in ma
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how th
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
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EBOOK: Principles and Practice of Marketing, 9e

Theme: Illdy.