Download or read book The Design-inspired Innovation Workbook written by Bengt-Arne Vedin and published by World Scientific. This book was released on 2011 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines. This work offers the how-to's for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user.