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Type: BOOK - Published: 2013-05-20 - Publisher: Routledge
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern
Language: en
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Type: BOOK - Published: 2014-03-19 - Publisher:
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. Internat
Language: en
Pages: 249
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Type: BOOK - Published: 2012-11-26 - Publisher: Routledge
In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries
Language: en
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Type: BOOK - Published: 2013-01-17 - Publisher: Routledge
The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the internationa
Language: en
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Pages: 313
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an internationa
