Related Books

The Loyalty Effect
Language: en
Pages: 356
Authors: Frederick F. Reichheld
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Harvard Business Review Press

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U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect revea
Loyalty Rules!
Language: en
Pages: 248
Authors: Frederick F. Reichheld
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press

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Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and custom
Winning on Purpose
Language: en
Pages: 159
Authors: Fred Reichheld
Categories: Business & Economics
Type: BOOK - Published: 2021-12-07 - Publisher: Harvard Business Press

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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net
The Effortless Experience
Language: en
Pages: 258
Authors: Matthew Dixon
Categories: Business & Economics
Type: BOOK - Published: 2013-09-12 - Publisher: Penguin

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wr
The Ultimate Question 2.0 (Revised and Expanded Edition)
Language: en
Pages: 304
Authors: Fred Reichheld
Categories: Business & Economics
Type: BOOK - Published: 2011-09-20 - Publisher: Harvard Business Review Press

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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you re