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Type: BOOK - Published: 2005-01-13 - Publisher: Oxford University Press
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between ba
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In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and market
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Pages: 288
Type: BOOK - Published: 2005-01-13 - Publisher: Oxford University Press, USA
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between ba
Language: en
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Pages: 350
Type: BOOK - Published: 2016-08-17 - Publisher: SAGE
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Language: en
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Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally w
