Download or read book The Man Everybody Knew written by Richard M. Fried and published by Ivan R. Dee Publisher. This book was released on 2005 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Barton is the most famous twentieth-century American without a biography. Richard Fried's compelling new study captures the full dimensions of Barton's varied and fascinating life. More than a popularizer of the entrepreneurial Jesus, he was a prolific writer-of novels, magazine articles, interviews with mighty, pithy editorials of uplift. He edited a weekly magazine that anticipated the format of Life. Most famously, he co-founded the advertising agency that became Batten, Barton, Durstine and Osborn and grew to symbolize Madison Avenue.