The Marketing Performance Blueprint

The Marketing Performance Blueprint
Author :
Publisher : John Wiley & Sons
Total Pages : 260
Release :
ISBN-10 : 9781118883433
ISBN-13 : 1118883438
Rating : 4/5 (438 Downloads)

Book Synopsis The Marketing Performance Blueprint by : Paul Roetzer

Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.


The Marketing Performance Blueprint Related Books

The Marketing Performance Blueprint
Language: en
Pages: 260
Authors: Paul Roetzer
Categories: Business & Economics
Type: BOOK - Published: 2014-08-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking yo
The Marketing Agency Blueprint
Language: en
Pages: 262
Authors: Paul Roetzer
Categories: Business & Economics
Type: BOOK - Published: 2011-11-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted
Marketing Planning by Design
Language: en
Pages: 368
Authors: Ralf Strauss
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scruti
Book Blueprint
Language: en
Pages: 107
Authors: Jacqui Pretty
Categories: Business & Economics
Type: BOOK - Published: 2017-05-16 - Publisher: Morgan James Publishing

DOWNLOAD EBOOK

“A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.�
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Language: en
Pages: 360
Authors: Jack J. Phillips
Categories: Business & Economics
Type: BOOK - Published: 2020-10-27 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding an