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The Mass Marketing of Politics
Language: en
Pages: 186
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE

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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.
The Mass Marketing of Politics
Language: en
Pages: 186
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE Publications

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Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form
Politics and Propaganda
Language: en
Pages: 276
Authors: Nicholas J. O'Shaughnessy
Categories: Communication in politics
Type: BOOK - Published: 2004 - Publisher: Manchester University Press

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From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to
A Consumers' Republic
Language: en
Pages: 578
Authors: Lizabeth Cohen
Categories: History
Type: BOOK - Published: 2008-12-24 - Publisher: Vintage

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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled o
Handbook of Political Marketing
Language: en
Pages: 826
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1999-08-13 - Publisher: SAGE Publications, Incorporated

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This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and po