Jeffrey Abrahams shows a selection of over 300 mission statements from America's top companies and provides advice on how to craft your own statement to suit th
This is a must-have resource for busy educators involved in creating, improving, or reevaluating their school mission statements. The authors provide numerous e
A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching
First published in 1994. Mission Statements: A Guide to the Corporate and Nonprofit Sectors offers the most exciting opportunities for advancing the study of or
If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful