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Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
Language: en
Pages: 407
Pages: 407
Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2019-02-28 - Publisher: Springer
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing ha
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2018-05-02 - Publisher: Springer
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe
