Successful business communication is more than simply speaking your client’s language. At the heart of all effective communication lies a fundamental understa
This book provides new insights into the relationship of the field of arts and cultural management and cultural rights on a global scale. Globalisation and inte
The Chinese are known as an inscrutable people in the West. With the rapid globalisation of world business, China, with its booming economy and as one of the wo
This book challenges two tacit presumptions in the field of intercultural communication research. Firstly, misunderstandings can frequently be found in intercul
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse i