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The Real Coke, the Real Story
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Pages: 190
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“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest mar
The Real Coke, the Real Story
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Pages: 234
Authors: Thomas Oliver
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In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Co
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Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy,
Citizen Coke: The Making of Coca-Cola Capitalism
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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining �
For God, Country, and Coca-Cola
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An illustrated history of the Coca-Cola soft drink company.