This book analyzes the history of management, placing it in perspective with both American history and the genealogy of digital technology. Focusing on the year
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multi
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve