The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sus
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative
Organizations change. They grow, they adapt, they evolve. The effects of organizational change are important, varied and complex and analyzing and understanding
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of