If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies
Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and de
The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an inform
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior