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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So
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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
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Type: BOOK - Published: 2012-01-18 - Publisher: John Wiley & Sons
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and impl
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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments
