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Covers research on strategic alliances, and serves to lay out a research agenda on collaborative strategy and alliance management. This book covers the theoreti
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A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corpor
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The ASAP Handbook of Alliance Management: A Practitioner's Guide, 3rd edition, is the only compendium of alliance management practices, principles, and current
Language: de
Pages: 428
Pages: 428
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Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering A
