This analysis of the human need to persuade offers a new, creative, application of Aristotelian essentialism to human discourse. Using Thomas Aquinas’s adapta
The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you
Aquinas' Treatise on Theological Virtue provides perhaps the best analysis and understanding of the theological virtues of faith, hope and charity as well as a
'The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability' provides an easy, practical guide to the strategies of persuasive reasoning, which
"The Summa Theologica is the best-known work of Italian philosopher, scholar, and Dominican friar SAINT THOMAS AQUINAS (1225 1274), widely considered the Cathol