The Branding of Tourist Destinations

The Branding of Tourist Destinations
Author :
Publisher : Emerald Group Publishing
Total Pages : 262
Release :
ISBN-10 : 9781787693739
ISBN-13 : 1787693732
Rating : 4/5 (732 Downloads)

Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri

Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.


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