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Viral Loop
Language: en
Pages: 272
Authors: Adam Penenberg
Categories: Business & Economics
Type: BOOK - Published: 2010-01-07 - Publisher: Hachette UK

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You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This
Virality
Language: en
Pages: 247
Authors: Tony D. Sampson
Categories: Philosophy
Type: BOOK - Published: 2012 - Publisher: U of Minnesota Press

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In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does no
Going Viral
Language: en
Pages: 202
Authors: Karine Nahon
Categories: Computers
Type: BOOK - Published: 2013-11-25 - Publisher: Polity

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In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, includ
A Dictionary of Social Media
Language: en
Pages: 257
Authors: Daniel Chandler
Categories: Computers
Type: BOOK - Published: 2016-03-03 - Publisher: Oxford University Press

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This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and a
Going Viral
Language: en
Pages: 251
Authors: Dahlia Schweitzer
Categories: Performing Arts
Type: BOOK - Published: 2018-03-09 - Publisher: Rutgers University Press

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Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead