This book takes the concept of “dark tourism”—journeys to sites of death, suffering, and calamity—in an innovative yet essential direction by applying i
Mankind has been fascinated with and drawn to the macabre for many years. This is particularly evident in the growing popularity of dark tourism, which centers
This book facilitates a critical investigation of gaps in theorizing and framing dark tourism by navigating through some onto-epistemological issues, theoretica
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the ap
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve