Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs
Innovative graphic identities for small, creative companies. Today, many young people who have studied or trained in creative fields would rather work with thei
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an