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Language: en
Pages: 424
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Type: BOOK - Published: 2016-02-01 - Publisher: Board and Bench Publishing
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
Language: en
Pages: 303
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Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
Language: en
Pages: 209
Pages: 209
Type: BOOK - Published: 2019-06-15 - Publisher: Rowman & Littlefield
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of th
Language: en
Pages: 378
Pages: 378
Type: BOOK - Published: 2008 - Publisher: Routledge
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2024-02-07 - Publisher: Academie Du Vin Library Limited
- Blue-chip author team - Contains many real-life examples of successful luxury wine marketing - Features primary research on the luxury wine market (the market
