Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want th
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional are