Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book f