Content marketing is now a firmly established discipline in online marketing. But how can it have a targeted effect if the products and company services are not
Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strateg
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content mar
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or