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Antecedents and Outcomes of Employee-Based Brand Equity
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Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and imp
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Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector

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Internal branding has a positive impact on attitudinal and behavioural aspects of employees. The effectiveness of internal branding depends on an understanding
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The Antecedents and Consequences of Brand Image
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The Antecedents and Consequences of Brand Image

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Abstract: Due to the fact that brand equity has received significant research attention, brand image in the customer-based brand equity framework, has been reco

Theme: Illdy.