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Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
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Type: BOOK - Published: 2000-12-05 - Publisher: SAGE
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of
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Pages: 258
Pages: 258
Type: BOOK - Published: 2022-03-02 - Publisher: Routledge
This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dan
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-10-24 - Publisher: Routledge
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established bou
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2013-10-30 - Publisher: Routledge
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol
