Download or read book Big Shifts Ahead written by John Burns and published by . This book was released on 2016-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends."--book jacket