Related Books
Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2012-03-29 - Publisher: A&C Black
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los
Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2012-03-29 - Publisher: A&C Black
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2013-10-31 - Publisher: A&C Black
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Ana
Language: en
Pages: 229
Pages: 229
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2010-03-29 - Publisher: Goodfellow Publishers Ltd
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demon
