"Legend doesn't merely survive the hype, it deserves it." From the New York Times bestselling author of The Young Elites What was once the western United States
Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty
This fun volume from fashion experts Fashionary tracks the rise to fame of the most influential designers in fashion. This visual book walks you through the sto
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-cre