Related Books
Language: en
Pages: 146
Pages: 146
Type: BOOK - Published: 2015-05-18 - Publisher: M.E. Sharpe
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising
Language: en
Pages: 231
Pages: 231
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising cou
Language: en
Pages: 243
Pages: 243
Type: BOOK - Published: 2021-07-21 - Publisher: Routledge
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape
Language: en
Pages: 447
Pages: 447
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 1989 - Publisher: Tata McGraw-Hill Education
