Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client bef
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
"Public Relations: Strategies and Tactics," Study Edition 7/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip
Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights inf