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Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client bef
Cases in Public Relations Management
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
Public Relations
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Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights inf