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Language: en
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Pages: 211
Type: BOOK - Published: 2018-03-09 - Publisher: Springer
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, read
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2013-02-28 - Publisher: A&C Black
This is the first anthropological study of the contemporary Chinese fashion and textile industries from high-end designer clothing to mass manufacture.
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2011-09-02 - Publisher: John Wiley & Sons
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2015-04-07 - Publisher: St. Martin's Press
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learne
Language: en
Pages: 187
Pages: 187
Type: BOOK - Published: 2013-10-08 - Publisher: Springer
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global domi
