The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or les
The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or les
Twenty years ago, commercial tourism in the People’s Republic of China hardly existed. Today, China has a burgeoning tourist industry, characterized by a uniq
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference,