Coercion, it seems, like poverty and prejudice, has always been with us. Political thinkers and philosophers have been arguing its more direct and personal cons
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to under