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Language: en
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Type: BOOK - Published: 2008-08-09 - Publisher: Butterworth-Heinemann
An essential course package for CIM Professional Diploma students taking the Marketing Planning 08/09 paper. Bundled together for the first time there's your es
Language: en
Pages: 425
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Type: BOOK - Published: 2007-07-11 - Publisher: Routledge
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts t
Language: en
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Type: BOOK - Published: 2010-09-08 - Publisher: Routledge
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in
Language: en
Pages: 134
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Type: BOOK - Published: 2006 - Publisher: Routledge
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as
Language: en
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Type: BOOK - Published: 2010-02-17 - Publisher: Routledge
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensio
