Related Books
Language: en
Pages: 593
Pages: 593
Type: BOOK - Published: 2017-01-01 - Publisher: Cengage AU
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the a
Language: en
Pages:
Pages:
Type: BOOK - Published: 2006-11-01 - Publisher:
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2016-07-27 - Publisher: Springer
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to.
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2013-03-01 - Publisher: John Wiley & Sons
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of
Language: en
Pages: 729
Pages: 729
Type: BOOK - Published: 2013-10-15 - Publisher: Pearson Higher Education AU
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central
