Cognitive and Affective Responses to Advertising
| Author | : Patricia Cafferata |
| Publisher | : Free Press |
| Total Pages | : 440 |
| Release | : 1989 |
| ISBN-10 | : UOM:39076000793229 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Cognitive and Affective Responses to Advertising by : Patricia Cafferata
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
