Technology offsets, a nonconventional international trade-financing tool, is used by governments (buyers) to obtain industrial and technological benefits from c
Barter or countertrade is the oldest form of trade--dating back to man's earliest history. During the past ten years, countertrade has become an increasingly im
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa