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Creating Customer Value Through Strategic Marketing Planning
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Creating Customer Value Through Strategic Marketing Planning
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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind
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To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This mea
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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re