Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This mea
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re