Related Books
Language: en
Pages: 496
Pages: 496
Type: BOOK - Published: 2011 - Publisher: Routledge
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2008-10-10 - Publisher: FT Press
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
